Bob and Ethan Ralston already had made a mark in Lane County business with their first company. Now, they hope to make a bigger splash with their second.
Father and son had owned Feeney Wireless of Eugene, a successful firm that they sold two years ago. For their second act in business together, the Ralstons have formed a company with national ambitions.
This month, their new firm will receive its first shipment of all-electric motorcycles from New Zealand manufacturer Ubco Ltd.
The Ralstons say they have an agreement with Ubco to be the exclusive distributor of the electric vehicles in the United States.
“We are going to launch and bring to market a new and what we hope will be an iconic two-wheel electric motorcycle in the United States,” said Bob Ralston. “And that’s going to be Ubco. And that’s going to be us, with the group of investors that we put together. That’s pretty exciting.”
The Ralstons say Ubco motorbikes have the potential to revolutionize motorcycles in the same way Tesla Motors helped changed the automobile industry.
Ubco Ltd. has sold more than 200 electric motorcycles in New Zealand and Australia in slightly more than a year of operation, said Chief Executive Tim Allan.
A company on the fast track
“That is unheard of,” Ralston said. “But that is what we are good at doing. We are good as entrepreneurs.”
“We had to manage all of those for a lot of different markets,” Bob Ralston said. “But now we are in the electric motorcycle market, and we are very laser focused on that, which is fun.”