UBCO has attracted an eclectic range of people from different cultures, with a wide range of skills and experience. The team collectively defined the vision behind the company.
Power your Purpose
Our users are often inspired people trying to make a difference in the world and to the lives of others. Our goal is to power their purpose. So our vision naturally reflects this: “To enable people to do inspiring stuff. Inspirational journeys, exploring our planet, saving our parks, working smarter and safer. We want a better world and we want our products to help you make a difference in it.”
The values we strive for are transparency, honesty and reliability. We embrace sustainability and design for individual customer experiences.
UBCO is managed on a day to day level by a small experienced executive group. Due to the fast-moving nature of the business, UBCO operates a range of functional teams across all subject matter areas in a relatively flat structure.
The UBCO Board is comprised of executive and non-executive staff chaired by Katherine Sandford, an experienced applied technology executive. This group meets monthly and has a quarterly rhythm of light reporting, heavy reporting and strategic review.
The strategy review is tied to an established system of Objectives and Key Results. This drives company-wide alignment and focus, and provides the backbone of our HR interactions with weekly 15 Five feedback reports and quarterly 1 on 1’s.
UBCO is headquartered in Tauranga, New Zealand. This centre of innovation sits on the ocean and is the largest port by volume in New Zealand. It is home to a progressive and collaborative business eco-system including international leaders in Robotics, Materials, 3D Printing, Engineering, Horticulture and Logistics.
UBCO US is based in Eugene, Oregon (Duck Country). It is in the heart of the silicone shire and has become a technology hub on the west coast and has ready access to a wide range of highly skilled staff. Both cities are located in beautiful environments and range from the mountains to the sea. Attracting staff that are as at home in the outdoors as they are in the office. After all, you have to be able to ride to know how to sell and support our products.
Katherine serves as Executive Chair and has most recently established the People & Culture team at UBCO. She developed her career at Trimble Inc, holding executive roles in worldwide sales, customer service and general management. Serving at the intersection of technology, leadership and the environment, Katherine is well respected in NZ's early stage tech ecosystem as a board member, advisor, mentor and investor.
Seasoned designer and marketer focussed on building ambitious purpose driven brands and customer centred businesses. UK Entrepreneur of Year 2004. Advisor and investor with 20 years' board and experience including three successful exits. Specialty using data, insight and digital to unlock the full potential of customers and partners.
Leading sales and growth Ethan is an experienced entrepreneurial executive within the technology industry. Over 13 years leading growth in presidential, CEO and VP of Business Development roles at Feeney Wireless later Inseego with Novatel Wireless. Founded businesses in IoT and Electric Vehicles. Ethan brings a leadership in LTE, Sales, Customer Success Marketing and Financial Management.
Tracey is an experienced Executive Director and CFO with a demonstrated history working in innovative NZ businesses. Tracey has strong product and manufacturing experience. Before joining UBCO Tracey worked alongside Timothy at Locus Research as an Executive Director bringing a commercial focus to Locus clients.
Colin heads up the Product and Engineering groups at UBCO. This means building out the strategy for how UBCO develops compelling products to drive our growth while also establishing the frameworks for design, development and delivery into the market. Previous to UBCO, Colin worked in variety of industries including consumer electronics, advanced vehicle technologies and themed entertainment.
Phil leads company strategy and investor relations, with over 10 years' experience building CleanTech businesses. In that time, Phil has been a founder, strategy consultant and investor. From co-founding and bootstrapping a UK renewable energy business, to leading the growth of a global, multi-disciplinary consulting firm, Phil understands how to grow businesses, attract customers & capital.
Sales & Marketing Director – Australasia
Customer Services Manager
Support & Despatch Manager NZ
Chief Technology Officer
Commercial Director EMEA
Senior Graphic Designer
Senior Graphic Designer
PA to CEO
Finance and Admin Manager
Accounts & Payroll Manager
Support / Distribution Manager US
Manufacturing Programme Manager
Service & Assembly Technician – US
Asia Operation Manager
Supply Chain Specialist