Our Team


UBCO has attracted an eclectic range of people from different cultures, with a wide range of skills and experience. The team collectively defined the vision behind the company.

Power your Purpose

Our users are often inspired people trying to make a difference in the world and to the lives of others. Our goal is to power their purpose. So our vision naturally reflects this: “To enable people to do inspiring stuff. Inspirational journeys, exploring our planet, saving our parks, working smarter and safer. We want a better world and we want our products to help you make a difference in it.”

The values we strive for are transparency, honesty and reliability. We embrace sustainability and design for individual customer experiences.


UBCO is managed on a day to day level by a small experienced executive group. Due to the fast-moving nature of the business, UBCO operates a range of functional teams across all subject matter areas in a relatively flat structure.


The UBCO Board is comprised of executive and non-executive staff chaired by Katherine Sandford, an experienced applied technology executive. This group meets monthly and has a quarterly rhythm of light reporting, heavy reporting and strategic review.

The strategy review is tied to an established system of Objectives and Key Results. This drives company-wide alignment and focus, and provides the backbone of our HR interactions with weekly 15 Five feedback reports and quarterly 1 on 1’s.


UBCO is headquartered in Tauranga, New Zealand. This centre of innovation sits on the ocean and is the largest port by volume in New Zealand. It is home to a progressive and collaborative business eco-system including international leaders in Robotics, Materials, 3D Printing, Engineering, Horticulture and Logistics.

UBCO US is based in Eugene, Oregon (Duck Country). It is in the heart of the silicone shire and has become a technology hub on the west coast and has ready access to a wide range of highly skilled staff. Both cities are located in beautiful environments and range from the mountains to the sea. Attracting staff that are as at home in the outdoors as they are in the office. After all, you have to be able  to ride to know how to sell and support our products.


Katherine Sandford


Katherine serves as Executive Chair and has most recently established the People & Culture team at UBCO. She developed her career at Trimble Inc, holding executive roles in worldwide sales, customer service and general management. Serving at the intersection of technology, leadership and the environment, Katherine is well respected in NZ's early stage tech ecosystem as a board member, advisor, mentor and investor.

Neil Tierney


Seasoned designer and marketer focussed on building ambitious purpose driven brands and customer centred businesses. UK Entrepreneur of Year 2004. Advisor and investor with 20 years' board and experience including three successful exits. Specialty using data, insight and digital to unlock the full potential of customers and partners.

Ethan Ralston


Leading sales and growth Ethan is an experienced entrepreneurial executive within the technology industry. Over 13 years leading growth in presidential, CEO and VP of Business Development roles at Feeney Wireless later Inseego with Novatel Wireless. Founded businesses in IoT and Electric Vehicles. Ethan brings a leadership in LTE, Sales, Customer Success Marketing and Financial Management.

Tracey Swinehart


Tracey is an experienced Executive Director and CFO with a demonstrated history working in innovative NZ businesses. Tracey has strong product and manufacturing experience. Before joining UBCO Tracey worked alongside Timothy at Locus Research as an Executive Director bringing a commercial focus to Locus clients.

Colin Godby


Colin heads up the Product and Engineering groups at UBCO. This means building out the strategy for how UBCO develops compelling products to drive our growth while also establishing the frameworks for design, development and delivery into the market. Previous to UBCO, Colin worked in variety of industries including consumer electronics, advanced vehicle technologies and themed entertainment.

Phil Harrison


Phil leads company strategy and investor relations, with over 10 years' experience building CleanTech businesses. In that time, Phil has been a founder, strategy consultant and investor. From co-founding and bootstrapping a UK renewable energy business, to leading the growth of a global, multi-disciplinary consulting firm, Phil understands how to grow businesses, attract customers & capital.

Sophie Calder


Sophie leads UBCOs People Experience and Culture team and brings a varied background to UBCO. After starting her career as a qualified meteorologist for Metservice New Zealand, she changed tact after discovering her passion for people and has since held various leadership and people & culture roles within the tourism and hospitality industry. Sophie most recently worked for global tourism leader Skyline Enterprises in various roles, specialising in talent attraction, leadership development and people technology implementation.


Dylan Hughes

Sales & Marketing Director – Australasia

Claire Boggiss

Customer Services Manager

Russell Lake

Support & Despatch Manager NZ

Roland Rich

Software Development Manager

Justinas Pagirys

Commercial Director EMEA

Brett Wallace

Director of Technical and Customer Services

Danny Neill

Industrial Designer

Ryan Johnson

Financial Controller

Kat Sutherland

Marketing Manager

Nick Collins

Senior Graphic Designer

Robin Lyttle

Senior Graphic Designer

Hilary Robotham


Jocelyn Sharples

Finance and Admin Manager

Karen Sonntag

Inside Sales – US

Kevin Rickerson

Support / Distribution Manager US

Jimmy Shieh

Manufacturing Programme Manager

Mark Phillips

CEO Australia

Ethan Speidell

Technical Support

Cameron Barry

Service Technician

Clayton Williams

Service & Assembly Technician – US

Carl Wong

Senior Engineer – Power Electronics

Connor Bamford-King

Electronics Engineering Intern

Ken Wang

Asia Operation Manager

Wei Teng

Supply Chain Specialist

Domas Zinkevicius

Mechanical Engineer

Jeremy Stecker

Sales Manager – US

Elwood Madrigal

Service & Assembly Technician – US

Ben Scott

Senior Product Manager Software

James Collier

Product Manager Intern

Josh Lues

Mechatronic / Test Engineer

Pete Sclare

Mechanical Engineer

Sam Nepia

Mechanical Engineer

Samantha Marasco

Customer Services Manager – AU

Brian Wilson

Technical Operations Manager – AU

Callum Blackmore

Training Manager

Hope Grant

Customer Services & Training Coordinator

Matthew Bamford-King

Mobile Technician

Caleb Gell

Inside Sales

Mitchel Hall

Talent Acquisition Manager

Jeanette Bentele

Office Manager – AU

Fynn Liu

Purchasing Coordinator

Matthew Pavarno

Group Financial Accountant

Paula Clode

Commercial Manager

Andrew Trevarrow

Senior Software Engineer

Katarina Anton

Senior Software Engineer

Greg Burgess

Senior Software Engineer

Adam Darby

Hardware Engineering Manager