2019 marked our sixth year exhibiting at Fieldays, and to celebrate we decided to shine a new light on the 2×2 and introduce some real people using their bikes in the real world.
With over 128,000 visitors and 1,000 exhibitors, Fieldays continues to be the Southern Hemisphere’s largest agri-event, spanning across four action-packed days. Whether you are from in town or out in the country, a Fieldays veteran or visiting for the first time, the annual show has something for everyone. Last year we highlighted the different uses of the bike and took out the International Innovation Award, so we knew we had to up our game in 2019 and bring something new to the table.
A New Perspective
With significantly fewer components compared to a combustion engine motorcycle, the 2×2 is a much simpler machine, and this year we wanted to show just that. In an exhibition style display, we broke the 2×2 down so people could get up close and personal with all the bike’s components. This allowed our visitors to gain a new perspective on components including the ECU, motors, gear frame, battery, Super-X frame, and more.
Introducing Our Users
At the show this year we let our end users do the talking and show people how the 2×2 could be used. Thanks to some slick photography and videography from Swish Productions, their stories were available for everyone to experience. With a range of applications, from a wide range of locations, our end users helped tell our story in farming, hunting, environmental surveying, commuting, conservation, and recreation environments. You can watch their videos below.
Owen Boynton, Toa Hunter Gatherer, Gisborne.
Anthony Robson, Farmer, Te Kinga
Mark Spencer & Robert Besaans, GeoInsight, Blenheim
Glen Riley, Coordinator at the Sinclair Wetlands, Dunedin
Trevor Thompson, V3 Events, Auckland
The Goldbergs, Oregon, United States
UBCO x Rabobank
At Fieldays this year visitors also got the chance to win an UBCO 2×2 thanks to Rabobank. By the end of Saturday the team at Rabobank had almost 2,000 entries into the draw and were ready to pick their winner. We have to say a big congratulations to Michael Brighouse from Cambridge for taking out the competition!
Onwards And Upwards
Although Fieldays has come to an end for 2019, we already have our thinking caps on for next year’s show and how we can make it our best one yet. So lock Fieldays into your calendars for the 10th -13th of June 2020, and we’ll see you there.