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A Winning Innovation at Fieldays

By June 21, 2018 No Comments
Fieldays 2018

2018 marked the 50th anniversary for Fieldays, and saw UBCO presenting at the show for the 5th year in a row. We showcased everything we have on offer including our new dual-purpose 2018 2×2 and custom range of UBCO accessories, all on our new and improved site.

As the biggest showcase of agricultural technology in the Southern Hemisphere, tens of thousands flock to Mystery Creek every year for the New Zealand Agricultural Fieldays, and 2018 was no different. With such a big focus on innovation, the event demonstrates how New Zealand is leading the way for farmers globally, and draws in crowds from cape to cod.

Expected to be the busiest Fieldays yet, we got ready to showcase just how versatile the 2×2 is with 7 accessorised bikes, including one for the farmers, hunters, fishermen and explorers.

During the show we were also very honoured to be presented with the International Innovation Award by the Minister of Agriculture Hon. Damien O’Connor.

“UBCO appears to have effectively analysed the requirements of its target markets and improved on their previous models to create the new and improved vehicle.” explained the judges.

The 2018 UBCO 2×2 was also praised for being e-smart, eco-friendly and safer than competing farm bikes and ATVs.

Farming has come a long way since the New Zealand Agricultural Fieldays began 50 years ago, and the agri-sector continues to evolve with new innovations being introduced every year. We can’t wait to see what 2019 holds for UBCO and Fieldays.